4/25 Meeting Highlights – Infrastructure + Urban Design


Thank you to everyone who joined us on April 25th for the Infrastructure + Urban Design Steering Committee Meeting.  Below is a synopsis of discussion points and findings. 

Note that findings from the Urban Design Quick Poll were presented to the Steering Committee — final results of which will be posted soon.


Design Character Work GWINNETKA_SIDEBAR_IMAGESroup Notes – Principal Discussion Points

  • Urban design and wayfinding elements are needed for the business districts and should be recommended by the plan, but existing and future destinations that urban design will complement are critical as well.
  • Consider the big picture, not just specific sites. Context is important.
  • A cohesive effort is needed for urban design elements to reflect a common identity across the business districts.
  • The value of urban design elements is found in the “big picture” of the plan and adds to the community, even though it may not be possible to identify specifically or show a dollar for dollar return.



Steering Committee Notes – Principal Discussion Points

  • Urban Design elements have value but are only a part of the plan, must be tied to and supportive of other actions.
  • There should be a consistent design in the Village among design elements, but a recognition of the unique character to indicate the differing districts. A common brand / identity will help to attract residents and visitors from one part of town to another.
  • Attractive urban design elements are important for Winnetka residents’ enjoyment of districts and to attract nonresidents as potential shoppers and diners.
  • Design elements should be used to draw people between the east and west side of Green Bay Road and the RR tracks.
  • The existing plan for new streetscape (2008) was not implemented due to concerns over cost and the economic decline. However, the plan’s direction and design are sound, and the streetscape plan need not be reinvented. Since the Village has a streetscape plan to work from, the Downtown Master Plan should revisit how it can to be implemented.